As we leap towards another year, the hold social media has over our lives is ever-increasing. This proves especially true for businesses in Dubai, as the competition in UAE is fierce, and the digital market is highly competitive and ever-changing. If you’ve ever scrolled through your Instagram, Facebook, or LinkedIn feeds, only to find your posts lost in the sea of updates, you’ve met with social media algorithms in one way or another. These algorithms don’t just decide what your followers are seeing; they are quite literally the makers or breakers of your social media game.
At Growth One, the best digital marketing agency in Dubai, we know how these algorithms work, and how they affect content promotion as well as the user engagement level. In this blog, we will walk you through the ins and outs of social media algorithms, and how you can use them to enhance your brand’s visibility, engage with your customers, and boost your business in the UAE.
Social media algorithms should be seen as the systems that control your feed. They track information about your behavior—what you like, comment on, share, and how long you spend watching particular videos—based on which they determine what gets shown on your feed. The purpose is to make you see the content you would be interested in, thus keeping you hooked.
From Instagram to Facebook, TikTok, and LinkedIn, every post you come across is a result of these algorithms. This makes it very difficult for businesses to engage their audience, especially when the organic reach is very low. As more businesses come to understand these algorithms, it’s necessary to both understand them and employ your content and approach with them in mind.
Social media algorithms are what determine how many people can view your posts. Consistent posting is not enough; it’s about posting content so captivating your audience is left mesmerized. If your post is garnering many interactions such as likes, shares, comments, or saves, the algorithm interprets it as valuable content and promotes it more.
For businesses in Dubai, where the users are already saturated with information at their fingertips, it takes more than just good content. It’s about relevance, participation, and timing. As the best digital marketing company in Dubai, Growth One takes pride in creating content that captivates your target audience, such that the message is delivered very well.
If you’ve been observant, you would realize that organic reach is slowly declining, while the paid-social-advertising realms are ever-growing. The beauty of paid ads is that they let you avoid the arbitrariness of organic reach by targeting a specific audience. But here’s the catch—paid ads cannot go against algorithmic bias or, in other words, cannot be placed in the feeds that the algorithm does not like. In simple words, if your ad is not interesting or not relatable for the viewers, it will be hidden even if you spend money on it.
Growth One, as a top digital marketing company in Dubai, provides paid social solutions designed for your business. With our advanced targeting options, we place your ads right where your target customers are likely to be and, most importantly, where they can be compelled to act.
The fact is, only the most engaging content is promoted through algorithms. If your audience engages with your posts, the algorithm helps you by positioning your content before the users. But do not mistake it for the likes—comments, shares, and direct messages are a real revolution here. When the audience engages with your content, you increase the chances of your content being featured on your followers’ feeds.
Being an experienced digital marketing company, we have a knack for creating engaging and highly interactive content perfect for the target audience in Dubai. Whether it’s through polls, quizzes, or user-generated content, we assist businesses in creating a community that sustains itself.
It’s the end of 2024, and if you’re not creating video content on the large, you’re missing out big. As Instagram and TikTok have embraced short-form video, the feed algorithms prioritize the format. The reason why videos are preferred is because they engage the viewer for longer, enabling more engagement.
Our creative team of expert digital marketers at Growth One develops videos that not just advertise products, but those that tell stories and touch people. Video marketing is not just all hype; it’s now the key to any successful social media marketing campaign. From brand stories to customer testimonials or a sneak peek into your organization, as the leading digital marketing company in Dubai, we leverage the power of video to influence the user.
Don’t just post a lot of content; ensure what you’re posting is meaningful and relatable for your audience, because posts with high engagement are naturally preferred by algorithms. Keep your content premium, and high-quality, with elements of value-addition and relatability so that your audience is saved from an onslaught of irrelevant posts.
As much as consistency is key, a concrete strategy for the posting should be foremost. Irrelevant content would make no sense even if it bombards your followers’ feeds. The performance marketing experts at Growth One help you with a well-planned content calendar that enhances your content to appeal to your target audience.
Paid ads are the most effective way to connect directly with your audience without being hampered by algorithm-related challenges. You can make the most of your paid advertising campaigns with the right targeting. Growth One helps you tackle different ad formats—carousel ads, video ads, or Instagram stories ads—and creates campaigns that work best for your audience.
Social media is no one-way street. You can’t keep putting out content without interacting with your audience. It’s a give-and-take, making it important to comment, discuss, ask questions, and nurture meaningful interactions. The more engagement you generate, the more your content will be prioritized in the algorithm.
User-generated content (UGC) is a gold mine for increasing engagement. Encourage your customers to share their experiences with your product or service, and then re-share their content. UGC boosts authenticity and trust, which algorithms love.
It is easy to think of social media algorithms as a daunting phenomenon, but they can be your biggest cheerleader when employed properly. Once you understand how they function and modify your content, interaction, and marketing strategies accordingly, your brand will outshine your competitors in Dubai’s saturated digital environment.
Digital marketing experts at Growth One understand how to best develop impactful social media marketing strategies that work for the algorithms while taking full advantage of them. As the best digital marketing company in Dubai, we employ our industry experience to create a fruitful strategy for your brand, such that the current algorithm shifts and your brand flourishes.
Are you prepared to move to the next level of social media marketing? Connect with Growth One to get your brand to the right people and become a leader in the digital landscape today.
