If you’ve ever used Google Ads, you must have wondered at least once: How will a particular campaign fare when the budget is adjusted? The tool that can cater to this question is evidently the Google Ads Performance Planner. This is more than just a useful tool - it shows you how well your ad could perform depending on different factors, pushing you towards making the right decisions for your business.
Whether a beginner or experienced, being a marketing professional makes it essential to know how to effectively employ the Performance Planner in your operations so that your ads are effective. Without further ado, let us take a look at how to use the Performance Planner to your advantage and reach your advertising objectives with its help.
An effective tool, Google Ads helps users predict their performance throughout promotional campaigns. The Performance Planner feature of Google Ads is a forecasting tool that helps your business develop effective marketing plans by predicting the outcomes. It helps evaluate your previous endeavours to see how changes in the budget can potentially influence the overall performance of respective ads.
1. Data-Driven Decisions: It shifts from a guesswork method of determining how much to allocate in a particular aspect of the campaign to real data in the form of the Performance Planner.
2. Budget Optimization: It will assist you in effectively serving the campaigns and the channels in your budget with efficiency.
3. Future Planning: It allows you to test the water, or test certain aspects of the business for different possibilities so to speak, before actually making drastic changes.
To get to the Performance Planner, log into Google: Next, go to the Google Ads account and click on the “Tools & Settings” option. Then under “Planning,” choose “Performance Planner”, which will take you to the world of strategic information.
To move forward, you must develop a new plan. After logging into the Performance Planner, click on the “+” button. This will help you choose the campaign you want to start. It could either be all your campaigns or a select few you wish to start at the moment.
It’s important to know what you’re working towards before plunging into the data. Do you want more conversions, higher traffic or maybe a higher ROAS (Return on Ad Spend)? With a goal in mind, experimenting with the extent of the tool and directing your strategy becomes much easier and more efficient.
After putting down your strategy, the Performance Planner will bring you data on the expected returns determined by your records. Follow up the data with an analysis of clicks, conversions, and the cost. This small step can assist you in understanding which particular campaigns are most effective and which ones need more of your attention.
The Performance Planner allows you to test out several budget variations, making it one of the best features to have. You can alter your budget for specific campaigns and see how these changes reflect in your overall performance. This experimentative feature can open up some previously undiscovered possibilities for growth.
Google Ads suggests solutions based on the forecast generated by Google Analytics. This feedback is literally gold! It focuses on areas where you can spend more to get higher returns and even advises you to lower your spending where returns are low.
1. Regular Check-Ins: Make it a point to check the Performance Planner monthly since a marketing plan is dynamic and can always be tweaked to suit your needs as you go.
2. Combine with Other Tools: Factor in other features of Google Ads such as the Keyword Planner and others to enhance nuanced targeting, and also boost the relevant ads.
3. Monitor Seasonal Trends: Consider the fluctuations your business may experience, especially during certain periods of the year. While it might seem easy to anticipate occasions that will affect your budget, the Performance Planner is a better alternative to determine how budgetary changes can likely impact your performance.
4. Collaborate with Your Team: Share your understanding, ideas and strategies with your staff. This helps especially when recommendations are being made, since people get to present and articulate their own plans, making the overall strategies rather coherent and comprehensive.
To sum it up, knowing how to use Google Ads and the Performance Planner can be a game-changer for your campaigns. However, it could be slightly overwhelming and confusing when navigating alone.
Fret not. Here at Growth One, we pride ourselves on being able to optimize such tools for the benefit and success of your business. Our experienced team will assist you achieve all your objectives, right from the formulation and planning stage, through the evaluation of forecasts, to the allocation of the budgets.
Hop on a call with us today to get your ad campaigns in order - our expertise in the Google Performance Planner will multiply your reach like never before! So jump in, analyze your data, and watch as your campaigns materialize through tangible results. Happy planning!
