The competition in Dubai’s digital space is so high, that every business entering the market wants to lead the line on every other social channel. Whether yours is a real-estate agentship seeking to target wealthy clientele, a luxury brand hoping to reach the crème-de-la-crème of Dubai, or simply a local service provider in a congested market, there’s one tool that can help you rank higher on web pages. Behold Google Search Ads, the groundbreaking digital marketing tool and a great way to ensure your business gets noticed, right where it counts.
As the best digital marketing agency in Dubai, Growth One leverages Google Search Ads to provide an opportunity to target potential buyers at the right time, such as when they’re searching for goods or services your business offers. The best part? You only have to pay when someone clicks on the ad’s link, making it one of the most affordable methods of raising awareness and attracting visitors to your website. As with many other tools though, Google Ads can be fully harnessed only when paired with an intelligent strategy for your digital marketing campaign.
Google Search Ads is a Pay-Per-Click ad format that can be placed at the top or bottom of Google’s Search Engine Result Pages (SERP). Your ad appears at the top of the page whenever a user searches for something relevant to your business. For example, say you own a bakery in Dubai. If a user then looks for ‘best cakes in Dubai’, your advert can pop up and create targeted traffic towards your website.
These ads operate with Google AdWords, Google’s advertising service where you pay for keywords related to your business. Each time a user types a search term that corresponds with your keywords, your ad competes in an auction to lead the results page. The highest bidder does not always win—Google also considers the ‘Quality Score’ (how relevant and efficient your ad is), so choosing appropriate keywords and creating compelling ads are equally significant in getting the most out of this tool.
Google Search Ads are undoubtedly a great way to attract a large number of visitors, but here, as in all other cases, everything depends on the optimization of the advertising campaign. Here is how to optimize this advertising giant.
The first and the most crucial process of Google Ads campaigns is keyword selection. Keywords are the link between the users’ requirements and your business. Employing platforms such as Google Keyword Planner with the help of a leading digital marketing agency in Dubai like Growth One, you can determine the best and most effective keywords for your Dubai-based business.
Long-tail keywords (keywords that are longer and more specific) are especially significant because, being less popular, they show a higher chance of a purchase. For example, instead of targeting simply ‘real estate’ or ‘real estate in Dubai’, targeting ‘luxury beachfront property in Dubai’ would yield better results.
The ad copy is your first touch-point with your consumer, so make sure it’s interesting, easy to read, and relevant to what the user is looking for. Emphasize the unique selling points of your product or service, and ensure there are powerful CTA terms such as “Get A Free Quote” or “Shop Now.”
As the top digital marketing agency in Dubai, Growth One’s experienced copywriters design and develop compelling ad copies that leave a mark on the target customers and potential clients. We understand that when it comes to Google Search Ads, every word matters.
Google Ads has many ad extensions that can assist your business occupy more space on the results page. These extensions include site links (additional links), callout extensions (extra text that highlights the benefits), and location extensions (address).
Growth One’s team of expert digital marketing professionals is well-versed in these additional features, and being the best digital marketing company in Dubai, we help your ad be noticeable and appealing to potential customers so that they have more incentives to click on your ad and help it perform better.
Your landing page is a very important tool when it comes to converting clicks into sales. Make sure the page where the user lands is relevant to the ad clicked, mobile-friendly, and built for conversion. A fast loading speed, and tidy, easy-to-read layout can have a tremendously positive effect on your Quality Score, thus reducing your CPC and boosting your ad rank.
Growth One’s expert website development team ensures no page is left unturned when it comes to the landing page. Being the leading digital marketing company in Dubai, our websites are built for conversions as much as they are for your brand story.
Be it any digital marketing approach, A/B testing is essential to determine the best ad copy and keywords; It helps improve campaigns by continuously testing different versions of the ads. With Growth One, you should rest assured that only the best final product goes out, ensuring your ads always beat the crowd.
To wrap it up, Google Search Ads is one of the most effective and affordable tools to target your ideal customers in Dubai when it’s done right. By using the appropriate keywords correctly, the right ad copy, and a clear approach, you would be placing your brand at the top of the search results.
Our services at Growth One, a leading digital marketing agency in Dubai, bank upon Google Ads management to ensure not only the visibility of your business but also how convincing it can be for people to become loyal customers. Are you ready to take your brand popularity to the next level? Get in touch with our expert team now, and let us help you create a Google Ads plan will achieve for you just the results you want.
